Sales Morning 2026 — Where sales meets the future
Sales is changing fast. AI is reshaping how deals get done, how teams are built, and how buyers are reached. But in the rush to automate everything, one question keeps coming up: where does the human fit in? That’s exactly what Sales Morning 2026 is here to explore.
Text by Martti Asikainen, 15.3.2026 | Photo by Martti Asikainen
Join us for Haaga-Helia’s flagship Sales Morning event on 26 March 2026! The renewed Sales Morning brings together sales professionals, students, and key stakeholders. It offers participants a fantastic opportunity to hear talks from sales experts and strengthen ties with the sales community.
And for the first time, Sales Morning includes a recruitment fair. So, whether you’re hiring or looking, there’s a reason to stay until 13:00, and even longer.
The event is organised in collaboration with Finnish AI Region.
What's in it for you?
The theme is Human + Machine = Sales. AI’s role in modern sales continues to grow, transforming sales organisations and the way sales are done.
However, we want to highlight the importance of human skills in an increasingly digital sales landscape. The goal is to bring together the different players in sales and raise the profile of the profession. Expert talks will take place between 8:15 and 11:15, and the recruitment fair from 11:30 to 13:00.
MMA Helsinki will have a CV photo booth at the event.
Programme
Hosted by Haaga-Helia sales students Gabriel Haratani and Meiju Hämäläinen.
8:15 — Breakfast, networking, and meeting event partners
8:45 — Opening by Head of Competence Area Tuula Ryhänen, Haaga-Helia
8:50 — Keynote: “The Future of Human Encounters” — futurist and non-fiction author Perttu Pölönen
9:15 — Finnish AI Region (FAIR)’s support for SMEs in sales and marketing — interview with Jone Korpi, Co-Founder & Head of AI at Revial (a company that developed its operations with FAIR’s help). Interviewers: Teemu Moilanen and Timo Rima, Haaga-Helia
9:35 — Better commercial results through the collaboration of people and digital tools — Katriina Anttila, CEO, Bookers Group
9:55 — Networking break
10:30 — 20+ commercial teams, 11 countries, one AI strategy: Alma Media’s journey from experiments to unified capability — Arttu Ruotsalainen, AI Lead, Sales & Marketing, Alma Media
10:50 — Leading people through change in an uncertain world — Evamaria Ingves, Director, PSA Business, Visma Solutions
11:10 — Greeting from MMA Helsinki — Katariina Haapanen, Chair
11:20 — Closing remarks
11:30–13:00 — Recruitment Fair
Registration
The event is free and open to sales professionals, alumni, sales educators and students, and anyone interested in sales. Register by 22 March. You can register here.
