Staria's AI innovation saves accountants hours of work as 'accounting's own ChatGPT' launches
Europe’s first accounting-specific AI tool saves users several hours per week, with Finnish company Starian claiming millions in annual savings.
Martti Asikainen, 11.6.2025 / Photo: Staria (Artti Aurasmaa)
A Finnish financial services company has developed an AI tool that promises to revolutionise the daily grind of accountants across Europe. Starian’s innovation – dubbed Europe’s first AI system built purely for the accounting sector – is saving users several hours of manual work each week.
The artificial intelligence has been trained on extensive validated datasets including Finnish Tax Administration guidelines, accounting board statements, industry publications and key legislation. The training material is continuously updated to keep pace with regulatory changes.
“This is a significant innovation. Our invention gives every accounting professional their own assistant with 30 years of experience,” said Joonas Sipola, Starian’s chief operating officer, in a company statement.
Thousands of hours saved weekly
The AI tool has been deployed across Starian’s 350 accountants, and early results suggest substantial productivity gains. According to the company, accountants have been able to save more than three hours of manual work per week using the innovation – potentially translating to savings of 1,000 hours weekly across the entire company, over 4,000 hours monthly and more than 50,000 hours annually.
From a financial perspective, the savings are considerable. The AI tool could deliver annual savings of more than €2m for Starian alone.
The tool has also been tested by a pilot group from Finland’s Accounting Association. A survey conducted after the pilot phase found that over 90% of accounting professionals who used the service would recommend it to others.
Sipola insists that accountants need not fear for their livelihoods. “Accountants are increasingly becoming financial consultants who can spend more time on valuable analytical work. AI doesn’t take away jobs – rather, it enables everyone to have better conditions to do their work with quality,” he said.
Jari Seppä, chief executive of Finland’s Accounting Association, emphasised the service’s significance for the sector. “Based on user evaluations, the service saves working time at monthly level by several hours, so the benefits of the service are clear,” Seppä commented.
Privacy by Design
Sipola stressed the importance of enhanced security in a sector that handles vast amounts of confidential data. The tool’s development has focused on ensuring a secure and private user experience.
“Accounting AI differs from public AI tools in that end-user data and queries are not stored in any way or used to train the service. This way, users cannot accidentally input sensitive information in the wrong place,” Sipola explained.
The Accounting AI is currently in test use during spring 2025 for those who participated in tax and payroll administration conferences in January. The test deployment has been opened to around 1,400 people. The free trial period runs until the end of June 2025, after which the service will become paid.
Finland employs approximately 13,500 professionals in the accounting sector. The Finnish Accounting Association represents just under 1,000 accounting firms, service companies, software houses and service centres. More information about the tool and its free trial is available on Starian’s website.
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