Business Finland's GenAI Proof-of-Concept Funding Call Draws High Interest Across Diverse Sectors

Business Finland’s latest funding initiative for generative AI projects has attracted a surge of applications from sectors as varied as healthcare, education, gaming, and luxury yachts highlighting the growing appetite for artificial intelligence across the Finnish economy.

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Text Martti Asikainen, 1.9.2025 Photo: Adobe Stock Photos

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Finland’s official government agency for trade and investment promotion, innovation funding, travel promotion and talent attraction, Business Finland, has reported strong interest in its Generative AI Proof-of-Concept (PoC) funding call, which ran. 

The initiative was designed to support small and medium-sized enterprises (SMEs) and mid-cap companies in exploring how generative AI could reshape their products, services, and business models to gain a competitive edge globally.

 According to Timo Sorsa, Head of Generative AI at Business Finland, the response has been both substantial and varied.

“Not only were application numbers high, but we’re also thrilled to see such a wide range of sectors represented. From healthcare and education to luxury yachts and gaming, companies are applying generative AI to address real-world challenges and unlock new opportunities,” he says in his blog post.

During the funding call, Business Finland received more than 200 research and development funding applications, which have already resulted in the launch of 130 R&D projects. Sorsa noted that this diversity reflects the broad applicability of the technology and ensures a more widespread impact across the Finnish economy. 

Submitted for funding typically ranged between €100,000 and €200,000, with SMEs eligible for up to 50% in subsidies. In cases involving purely industrial research, the cover up to could be  60% of eligible costs.

New Entrants Join the Innovation Ecosystem

One notable outcome of the funding call is the influx of fresh players into Finland’s AI landscape. According to Sorsa, more than half of the selected projects came from companies engaging with Business Finland for the first time or reconnecting after a long hiatus.

“This significantly strengthens Finland’s AI ecosystem and brings fresh perspectives to the table,” he wrote.

The programme specifically targeted companies aiming to tackle real-world problems with AI—whether by enhancing existing offerings or exploring entirely new products and services.

This funding call forms part of Business Finland’s broader Generative AI campaign, which aims to position Finnish companies at the forefront of the global AI revolution. Research from McKinsey suggests that in the best scenarios generative AI could increase productivity by up to 40%, surpassing earlier waves of AI and analytics.

To support computationally intensive projects, companies were also eligible to apply for supplementary grants of up to €100,000 to access Finland’s LUMI supercomputer. Most computing support grants ranged between €15,000 and €30,000. Companies were required to demonstrate full financial commitment, as advance payments were not provided—projects needed to be fully funded from the outset. 

Most initiatives are set to run for approximately six months, with a focus on industrial research.

Early Successes Set the Tone

Some projects are already showing results. Helsinki-based firm Root Signals, which develops measurement tools for AI systems, raised €2.5 million in funding with participation from Business Finland. The company is using AI to help enterprises manage and monitor their own AI deployments more effectively.

Sorsa said the agency views this as just the beginning.

“The real journey starts now, as these proof-of-concept projects move from planning to execution. Some may scale into larger initiatives with continued support from Business Finland, and all have the potential to make a significant impact in their industries,” he writes.

The agency held a GenAI Forum on 2 June 2025 in Helsinki to showcase results from the funded projects and facilitate cross-industry networking

Although this specific funding call has closed, Business Finland continues to welcome applications for GenAI-themed projects through alternative funding schemes—underscoring the Finnish government’s commitment to AI-driven innovation.

The robust response suggests that Finnish companies increasingly view artificial intelligence not as a future aspiration, but as a critical and immediate tool for achieving global competitiveness.

You can read Sorsa’s blog post from Business Finland’s website.

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