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The winners of the AI bubble may not be who we think

  • by Martti Asikainen

The prevailing assumption in AI discourse is that the biggest winners will be the companies that integrate AI most deeply into their products. The more agents, the stronger the competitive advantage. This assumption may well prove wrong, if we look at the broader history of technology.

Fragmentet EU flag in digital form

Whose Cloud, Whose Rules? The Blind Spots in the EU’s Technology Package

  • by Martti Asikainen

Brussels has finally given digital sovereignty a legal definition. The European Commission’s Technology Sovereignty Package, published on 3 June 2026 after three delays, covers cloud infrastructure, semiconductors, artificial intelligence, and open-source software.

Blurred silhouettes of office employees at work. Generative ai.

Why AI Adoption in Finland Isn’t Becoming Business Value

  • by Martti Asikainen

Let’s state the fact. Finland is using AI. It just isn’t profiting from it yet. Across the Nordic region, 79% of organisations report efficiency gains from AI — but only 18% report revenue growth. That gap is not a technology problem. It is an organisational one.

A photorealistic editorial photograph illustrating the AI aggregation paradox. In the sharp foreground, an individual employee's hands type rapidly on a laptop keyboard displaying glowing lines of programming code and data matrices, symbolizing high task-level productivity. The surrounding corporate office environment, containing rows of empty boardroom chairs and dark minimalist architecture, is completely out of focus with a heavy bokeh effect, representing how micro-level gains remain isolated and fail to translate to the wider organisation.

Finland has moved beyond AI curiosity. Now it must prove it can scale

  • by Martti Asikainen

Finnish companies are adopting AI at a faster pace than ever. But adoption and impact are not the same thing. Drawing on four primary data sources — including FAIR’s own consultancy findings — this article examines why the gap between AI activity and measurable business value persists, and what it will actually take to close it.

Conceptual art of a young woman with tangled scribbles representing mental health, stress, and anxiety towards algorithmic management on a pink background.

Cold but Fair? Algorithmic Management in the Workplace

  • by Martti Asikainen

Cold but Fair? Algorithmic Management in the Workplace Algorithmic management promises efficiency, scalability, and data-driven decisions. It often delivers on that promise. The problem is not what algorithms do, but what they typically don’t do.… 

This image is a narrative illustration depicting a man in a position of corporate leadership who is totally overwhelmed by the complexity of creating an artificial intelligence (AI) strategy for his organization, visually communicating the gap between a perceived "Easy Guide" and the actual messy reality of technical and ethical implementation.

The Problem Is the AI Strategy — Specifically, the Lack of One

  • by Martti Asikainen

By the time your organisation has finally settled the question of whether it needs an AI strategy, your employees have in all likelihood already built one. It may not be quite the one you had in mind — and unlike the official version, theirs is already running.