FAIR helped Biila build AI route optimisation — three years on, the company is now Flovi
Three years after Finnish AI Region (FAIR) supported car-relocation platform Biila in developing AI-driven route optimisation, the company has rebranded as Flovi, expanded into Sweden and grown through acquisition. Here is where Flovi stands today, and the advisory work FAIR provided along the way.
Martti Asikainen | 30.9.2026 | Photo by Biila
In March 2023, FAIR highlighted its support for Biila, a platform connecting drivers with people who need vehicles relocated. FAIR’s advisory team supported Biila Labs, the company’s technical unit, in developing software that chains individual car transfers into longer, more efficient driving routes.
Much has changed since then. The company has rebranded as Flovi and expanded from its original bases in Vantaa and Kempele, Finland, to Borlänge, Sweden. According to the company, Flovi made more than 160,000 car relocations across the Finnish and Swedish markets in 2025.
Growth through acquisition
In February 2025, Flovi acquired the entire driving logistics operation of Finnish car dealership Saka. Alongside the deal, it launched Flovi Complete, a service that lets dealerships outsource all their vehicle relocations to Flovi rather than ordering individual transfers.
According to Flovi, the service was the first of its kind in Finland’s car logistics sector. As part of the deal, around 100 drivers and two office staff moved from Saka to Flovi as existing employees, keeping their previous terms of employment. Until then, all of Flovi’s drivers had worked as freelancers, according to the company.
Flovi has said the rebrand happened at the same time as the Saka acquisition but was not caused by it. Instead, the new name reflects the company’s international growth strategy. The company said that its driver network, expanded further through the deal and combined with its AI-based technology, would enable faster, larger and more reliable car relocations.
No more empty return trips
In 2023, before the rebrand and expansion, FAIR’s advisory team supported Biila Labs in developing AI-powered route optimisation software. By chaining individual transfers into longer routes, the system lets drivers complete several consecutive journeys instead of returning empty after each delivery.
FAIR’s approach centres on advisory support rather than direct development work. The aim is to build a company’s own technical capacity rather than to solve problems on its behalf.
“Collaboration with FAIR has been pivotal, offering expertise in AI and other technologies, which has been valuable to our development and scaling efforts,” Biila’s CEO Aapeli Kallunki said at the time.
How the advisory support work
According to Elisa Laatikainen from Haaga-Helia University of Applied Sciences, who acted as Biila’s customer manager at FAIR, the support followed a roadmap tailored to the company’s situation.
“Thanks to our extensive resources and team of experts, we were able to provide support and refine development needs as they emerged. By creating a tailored roadmap that adjusted to their current situation, we were able to support Biila step by step, with precision and care,” she said.
In fairness, FAIR takes no credit for Flovi’s success. Our role was to help build the technical foundation in the company’s early days; the success is Flovi’s own. Still, seeing a partner grow to where Flovi is today is exactly what motivates our work. We look forward to seeing where the team takes it next.
More information about FAIR’s services can be found on FAIR’s website.
