As Nordic enterprises shift from viewing AI as merely an efficiency tool to a strategic driver of innovation, a new report uncovers a widening gap between AI leaders and laggards. While insufficient investment has replaced talent scarcity as the primary scaling challenge, companies placing AI at their strategic core are reaping measurable competitive advantages and new revenue streams.

An analysis covering more than 70 customer companies reveals both emerging trends and significant challenges in AI adoption. Senior Researcher Dr Umar Ali Khan identifies the primary obstacles as data quality issues, limited availability, and difficulties integrating AI solutions with existing systems. Additionally, outdated databases, scalability concerns, and increasingly stringent EU regulations further impede development efforts.