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The winners of the AI bubble may not be who we think

  • by Martti Asikainen

The prevailing assumption in AI discourse is that the biggest winners will be the companies that integrate AI most deeply into their products. The more agents, the stronger the competitive advantage. This assumption may well prove wrong, if we look at the broader history of technology.

Nainen aurinkolaseissa, josta näkyy dataympäristöä.

What If You’re Never Forgotten? The Digital Profile You Never Agreed To

  • by Martti Asikainen

Every day, you leave traces of yourself behind. In search engines. In apps. In online shops. You don’t give it a second thought — but artificial intelligence does. It connects the dots, draws inferences, builds. Piece by piece, a profile emerges that may know you better than you know yourself. And unlike you, it never forgets.

Man and a woman looking confused. Behind is an EU flag.

Making sense of EU AI infrastructure — and where FAIR and other digital hubs fit in

  • by Martti Asikainen

The European Union’s AI Continent Action Plan rests on five pillars designed to make Europe a global AI power. From 2026, we at Finnish AI Region take on a new gateway role at the centre of the architecture, backed by a first term in which we supported hundreds of Finnish organisations on their AI journey.

Bearded man holding a megafone and looking cheerful. behind is fair logo

FAIR’s customers outpaced the national economy and the ICT sector — combined revenue up 76%

  • by Martti Asikainen

Companies using FAIR, Finland’s EU-funded artificial intelligence support hub, grew their collective revenue by 76% and headcount by 30% between 2020 and 2025, outpacing both the national economy and the ICT sector. A new survey finds the strongest gains in digital capability and AI adoption, with demand for deeper support growing across the customer base.